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The Matchmakers: The New Economics of Multisided Platforms by David S. Evans, Richard Schmalensee

• The Matchmakers: The New Economics of Multisided Platforms
• David S. Evans, Richard Schmalensee
• Page: 256
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781633691728
• Publisher: Harvard Business Review Press

Download The Matchmakers: The New Economics of Multisided Platforms

Download free e-book in pdf format The Matchmakers: The New Economics of Multisided Platforms PDB in English

Amazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores—the anchors—the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and—even if you should—how to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.

Economics of Vertical Restraints for Multi-Sided Platforms
The literature on multi-sided platforms is relatively new.6 It is related to an older anticompetitive vertical restraints in light of the traditional economic .. use its payment platform thereby bundling both matchmaking and  Two-Sided Markets 2009 - OECD
Organisation for Economic Co-operation and Development. 17-Dec-2009 In some markets, like matchmaking markets, it is straightforward to analyze this condition. .. insights obtained for two-sided platforms apply more generally tomulti-sided ones. Two-sided platforms are not a new species of business. The village  CV of David S. Evans - Global Economics Group
I have a particular expertise in the study of multi-sided platforms that serve as .Matchmakers: The New Economics of Multi-Sided Platforms (Cambridge, MA:  multi-sided platforms as regulators - Harvard Business School
non-price instruments were a critical part of strategy for multi-sided platforms ( MSPs) rule making and regulating the conduct of firms beyond their economic .. among members and helping attract new members to the platform. ..platform that effectively began to internalize the matchmaking process. Paying with Plastic - Google Play ላይ መጽሐፍት
New to this second edition, the two-sided market discussion provides useful insight into the . The Matchmakers: The New Economics of Multisided Platforms .

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